From food truck to founder.
A decade of betting on flavor — and winning.
The Grilled Cheese Incident
Fred maxes out a credit card on a food truck called "Melt Down." It sells out in six days and teaches him more than business school ever did.
Foldbox is born
Frustrated by soggy delivery fries during lockdown, Fred prototypes compostable packaging in his garage. 18 months later it's in every major delivery app's preferred-vendor list.
First exit, first moonshot
Foldbox is acquired. Fred immediately pours the proceeds into Scoville Labs and Nimbus Coffee — because one company at a time was never the plan.
Heatwave goes global
Scoville Labs' flagship sauce hits 40M bottles sold and gets acquired. Fred lands on the Forbes 30 Under 30 and keynotes the World Food Innovation Summit.
The zero-proof revolution
Phantom Pour opens its flagship "spiritless speakeasy" in Brooklyn. Reservations booked out four months. The next chapter is just getting started.